StarTimes appoints Football Legend, Kanu Nwankwo as brand ambassador
With the official announcement of a 3-year partnership deal signed today in Lagos, Kanu becomes the new face of StarTimes PayTV across 12 African markets where it presently operates, including Nigeria, Tanzania, Mozambique, South Africa, Kenya, DRC, Uganda and others.
The
ex-international will feature in StarTimes brand commercials, make special
guest appearances at major StarTimes events and assist in promoting the
StarTimes brand across Africa amongst other activities ahead of the digital TV
switch over.
Kanu
would also be supported by another ex-international, Mr. Jonathan Akpoborie who
was also appointed as sports programs strategist and celebrity guest analyst on
live shows. Akpoborie will feature as technical sports analyst on various
StarTimes live sports broadcast shows dishing out insightful analysis and
commentaries. Jonathan Akpoborie is a former Nigerian football player who
spent the majority of his playing career in Germany.
Explaining
the rationale for the choice of Kanu at the signing and unveiling ceremony in
Lagos, Chief Executive Officer of StarTimes Nigeria, Mr. Jack Liu said
StarTimes sought an individual that has a strong acceptance by wide audience
across Africa.
“Given
Kanu’s successes in international football, his popularity is not limited to
Nigeria alone but cuts across most countries in Africa. Kanu is an inspiration
to everyone as his success represents a true Africa story; rising to success
against all odds. He is a star the man next door can relate to” he said.
Jack
remarked ‘With digital TV switch over in view, StarTimes is making investment,
harnessing resources and rallying stakeholders towards guiding Nigerians and
Africans seamlessly into the new television era and connecting them with others
across the globe. We strive to connect more with, inspire and excite our
subscribers across Africa towards digital television.’
An
elated Kanu thanked StarTimes for considering him worthy of being the company's
ambassador.
“I
am very happy to support and promote the StarTimes brand as its brand
ambassador in Africa. My goal is to see Africa fully migrated to digital
television broadcasting by June 17, 2017 and I am glad to partner StarTimes in
achieving this.”
“Apart
from being an ex-captain of the Super Eagles, Kanu is the most highly-decorated
African footballer, having won a UEFA Champions League medal, a UEFA Cup medal,
three FA Cup Winners Medals and two African Player of the Year awards amongst
others. He is the only English Premier League player to have won the UEFA
Champions League, UEFA Cup, Premier League, FA Cup and Olympic Gold Medal, Jack
enthused. ”
Kanu
will also engage football enthusiasts with insightful live commentaries as a
celebrity analyst for the Bundesliga and Serie A football games across Africa
currently on the StarTimes platform with exclusive broadcast rights.
StarTimes currently holds the exclusive
broadcast rights across Africa for Bundesliga, Serie A and Ligue 1. It
currently broadcasts exclusively the FIFA U-17 World Cup in Chile showing from October
18 through November 8.
Comments
Post a Comment
Thank you For Comment On Agnes Riola's